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P R I V A C Y   P O L I C Y


This privacy policy outlines how we collect and process your personal data when you visit our website and when you contact us:,, @fallintolondon

Fall into London is the data controller and is responsible for your personal data (referred to as “I”, “we” or “our” in this privacy notice).  


Our Contact Details 

Our full details are: Fall into London

Email address:



Personal data means any information capable of identifying an individual. We retain and use the following categories of personal data about you:

Customer Data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address, email address, telephone number and contact details. We process this data to supply the goods and/or services you have purchased and to keep records of the transactions. Our lawful ground for this processing is the performance of us providing you with the goods/services you have purchased or the process of doing so at your request.

Communication Data sent by you via our email address, the contact form on our website, social media comments and messages, iMessages, text messages, and any other communication that you send us. We process and keep this data to communicate with you and for record keeping (up to six years) and for our records in the event of a legal matter. Our lawful grounds include replying to your communications, keeping records and to establish, pursue or defend legal claims.

Marketing Data about your preferences in receiving marketing from us. We process this data to enable you to take part in our promotions such as competitions, giveaways, new products, events etc and to deliver relevant website content and advertisements to you and measure the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interest in the study of how customers use our products/services, to develop them, to grow our business and to decide a marketing strategy.

Technical Data accessed from Google Analytics about your use of our website and online services such as your IP address, your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. Our lawful grounds for this processing is our legitimate interest to properly run and manage our website and our business growth by use of marketing strategies.

We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook and Instagram adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is our legitimate interest which is to grow our business.

Sensitive Data

We do not collect any Sensitive Data about you.

Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life and sexual orientation, political opinions, trade union membership, health, and genetics. We do not collect any information about criminal convictions and offences. 


We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails and through social media comments and messages).

We may receive data from third parties such as Google Analytics, Google, Facebook and Instagram based inside and outside the EU.


Our lawful grounds for processing your personal data is for us to contact you and send you marketing communications and emails which is either your consent or our legitimate interest (to grow our business). 

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. We never share your personal data with any third parties.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing emails sent to you or by emailing us at


We may have to share your personal data with the parties set out below:

Professional advisers including lawyers, bankers, auditors and insurers

Government bodies that require us to report processing activities.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow third parties to process your personal data for specified purposes and in accordance with our instructions. 


We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

For tax purposes, the law requires us to keep basic information about customers (including Contact, Identity, Financial and Transaction Data) for six years.


We have security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We only allow access to your personal data to employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and the applicable regulator of a breach if we are legally required to. 


Under data protection laws you have rights in relation to your personal data that include the right to request access, erasure, correction, transfer, restriction, to the portability of data, to object to processing, and (where the lawful ground of processing is consent) to withdraw consent. 

You can see more about these rights at

If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, if your request is clearly unfounded, excessive or repetitive, we will seek advice in possibly refusing your requests.

We may need to request specific information from you to help us confirm your identity and ensure you have the right to access your personal data (or to exercise any of your other rights).

This is a security measure to ensure that personal data is not disclosed to anybody who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.  We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (

We would be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.  


This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.





A “cookie” is a small piece of information that is stored on the hard drive of your computer after you visit websites which use cookies (the majority of websites use cookies and they are not harmful to your computer). The cookies track how you use the website so that when you revisit that website you are given tailored options based on the information gathered and stored about your last visit. Another purpose for cookies is that they are used for advertising and marketing purposes such as analysing website traffic and user flow.

You can disable/block some or all of cookies by changing the settings in your browser, however, you may not be able to access everything from the websites that you visit.



We use cookies to track how you use our website so that we can monitor how the website is used and monitor path patterns which helps us improve the user flow of the website, it’s design and content which then allows us improve our products and services.



Session cookies: 

Session cookies are stored for the duration of your session on the website and are automatically deleted when you close the browser.


Persistent cookies: 

Persistent cookies are stored as a file on your computer and it remains there after you close your browser and can be read by the website that created it along with Google Analytics which is what we use.


Strictly necessary cookies: 

Cookies like these are necessary as they are required in order to enable you to use the website effectively and so these cannot be turned off because without these cookies, the services available to you on our website cannot be provided. Information is not gathered about you that can be used for marketing and they do not track how you use the internet.


Performance cookies: 

Performance cookies are there for the purpose of us being able to monitor and improve the performance of our website as we can identify traffic sources, page count visits and monitor which pages are relevant.


Functionality cookies: 

These cookies do exactly what their name is as they allow our website to remember previous choices that you made when you last visited or remember the choices you make for your next visit. They are usually anonymised and improve your experience with relevant information for you with services that you have previously requested or viewed. 

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